Software Tools for Affiliate Marketers

Any Solopreneur who wants to pursue a career in Affiliate Marketing needs to have a core set of tools to achieve their objectives. It is recommended that an online hub be created, which is like your own 'home' on the Internet that identifies you as an individual or a brand. All other social media accounts should point to this hub as 'headquarters'.

This hub is usually built using two methods.

You can build a website using a content management system like WordPress, which requires a web hosting account to work. Then you add plugins to WordPress to give you the functionality you need. This path is for those who are more tech savvy and would like to have maximum flexibility to customize their system.  

The other option is to use Saas (software as a service) where you pay a fixed monthly fee, and all the technical aspects are built in. If you're not very tech savvy, this is an easier path. But this easier path brings limitations. These systems generally have fixed functionality. If its sufficient for what you need, great... but if not, modification is nearly impossible.

Over the years, I have used both methods. I prefer flexibility, so I use WordPress.

The software tools listed below come with real-world experience. I am using these tools now, or I have used them in the past. My recommendations are therefore grounded in hands-on experience.

Please Note: My recommendations contain affiliate links. So, if you click on these links and end up making a purchase, I will likely receive a small commission.

Domain Registration

Domain Registration

NameCheap is a great service to register a custom domain for your business. They provide an excellent service at a good price. It is recommended that you choose a .com domain suffix for your business.

a2 Web Hosting

WordPress Hosting

a2 Hosting is a fast, reliable, and affordable WordPress hosting provider. Whether you're a beginner or an expert, their plans are taylored with your specific needs in mind. Customer support is super-smart and friendly.


Content Management

After registering your domain and selecting a web hosting service, install WordPress. Most hosting providers make this very easy. WordPress is essential and will provide the core platform on which the rest of your hub can be built.


Page Builder

OptimizePress Builder is a plugin that runs on top of WordPress. This tool allows you to create all types of web pages, marketing funnels, email capture forms and provides everything you need to assemble your entire marketing system.


Email Autoresponder

GetResponse allows you to capture customer emails and follow up with them - an essential part of any marketing system. This online service allows you to manage your list and build a relationship with them. This service also integrates seamlessly with the OptimizePress Builder.


Link Tracking

ClickMagick is an online service that allows you to track your marketing efforts. What you don't measure, you can't improve. Not only does it allow you to see how your customers are interacting with your business, but it also allows you to track your ROI if you're using paid advertising.

Video AI

Video AI

Pictory ai allows you to create branded videos which convert, quickly, easily, and cheaply - no software required. Create videos from script without searching for stock footage and narrate them yourself or choose one of their amazing realistic AI voices. Automatically add captions and subtitles to increase reach and sky-rocket sales.